In “Part 1 – 10 Vital SaaS Trends One Should Watch Out for 2020 and Beyond,” we covered the basics and five trends, including Migration to PaaS, artificial intelligence (AI), increased thought leadership, vertical SaaS, and rising need for API connections. In part 2, we will cover the next five SaaS significant trends and some SaaS myths.
Let’s begin the journey with SaaS trends in 2020 and beyond
From the mammoth corporations to tiny mom and pop shops, a cloud-based software is the default deployment process in 2020 for almost every type of business. The web-based software is so standard now that more than 60% of software seekers who call for software advice only want web-based products. Whereas about 2% specifically ask for on-premise software.
Cloud-based software is popular amongst businesses for its simplicity, widespread connectivity, user accessibility, and security that streamline business models, resulting in maximum efficiency. Various companies worldwide are implementing several business intelligence strategies turning to SaaS BI tools to assist them in their efforts.
As we all have seen that 2019 was a breakthrough year for the SaaS world in many ways; in this blog, we’ll explore ten significant SaaS trends that will rule in 2020 and beyond.
Before we dig more for the top ten SaaS industry trends 2020, let’s take a look at some of the popular myths surrounding the industry.
Three most common SaaS myths:
- IT professionals are anti-SaaS.
- SaaS tools provide just one application.
- SaaS is less secure and less robust than on-premises applications.
Top ten SaaS trends one should watch out for 2020 and beyond are as follows:
- Migration to PaaS
- Artificial intelligence (AI)
- Vertical SaaS
- Increased thought leadership
- Rising need for API connections
The sixth trend in our list is a little something called micro-SaaS. In 2020 and beyond, SaaS companies will have to find novel ways to innovate, connect, and offer value with new prospects.
In response to a new, more competitive climate, we expect to see more micro-SaaS inventions arise from the woodwork in the forthcoming years. Comparatively, micro-SaaS businesses are managed by a small team, and sometimes even by one or two people.
Micro-SaaS products are usually complementary add-ons to present platforms created to enhance present SaaS products. This miniature SaaS platform could prove valuable to the business in 2020 and beyond.
To understand the meaning of micro-SaaS in a nutshell, here is a definition explained by Storemapper’s founder Tyler Tringas: “A SaaS business targeting a niche market, run by one person or a small team, with small costs, a narrow focus, a small but dedicated user base, and no outside funding. Hence, micro-SaaS.”
7. Platform unbundling
It is one of the most disruptive SaaS trends in present times. Platform unbundling is set to lead the landscape as we move into 2020.
As consumer needs are becoming more complex and the industry continues to evolve, platform unbundling comes into the role. Unbundling is a term exclusively used about the growing list of start-ups that offer software-based solutions packaged in the form of an application programming interface (API). Such businesses were developing at a rapid pace and anticipated to make their position in 2020 and beyond.
Before looking at unbundled offerings or services, consumers or enterprises need to understand the ongoing commercial goals. For instance, if you are looking to enhance your data analytics processes, then unbundling is unlikely to be the answer.
8. SaaS pricing policy change
The eighth on our trends list comes in the form of policy. Studies show that about 98% of SaaS businesses showed positive results after making some pricing policy changes. Thus, this trend is set to evolve in 2020 and beyond.
9. A mobile-first mindset
The number nine trend is centered around the topic of mobile. According to the experts, by 2022, about 72.6% of the world’s population will browse the internet using their mobile devices.
In this mobile-driven age, a mobile-first mindset will serve to shape the future of SaaS. Major organizations across the globe operate critical parts of businesses from their smartphones or tablets. Thus, it motivates employees to perform their jobs better with dynamic dashboards and other tools.
However, several software providers will accept a mobile-first mindset, optimizing their offerings to suit a mobile device host. In this state, we will see an even more impressive array of mobile features in 2020. Also, as we move toward a new year, SaaS providers will develop new solutions to meet the growing consumer demand.
Without a doubt, a mobile-first mindset is the most important SaaS trend for 2020 and beyond. As there will be more portable platforms available for your company, so don’t miss out.
10. Branding developments
Last, on our SaaS trends list, product branding is set to explode in 2020. For marketing and promotion of products, software-vendors are aware of the branding-based SaaS industry. The industry is rising rapidly as the number of players are taking part in product innovations. Product branding will help one to meet the needs of your consumers. With the help of the right set of marketing KPIs and using consumer metrics, one will secure a prosperous and bright SaaS future.
Sum it up – the SaaS future is bright!
SaaS trends are expected to grow continuously in the coming years. The above-mentioned inspiring trends are shaping the future of SaaS.
Robin S. Sharma, Author and Tech Advocate, commented: “Dreamers are mocked as impractical. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.”
With these ten vital trends in SaaS positioned to enhance other cloud-based solutions on the cusp of 2020 and beyond, using SaaS services, organizations like yours will have the technological abilities to empower business objectives toward successful outcomes.
For more such content, download our latest whitepapers on cloud solutions and SaaS.